Lizzie

Lizzie has loved dogs her whole life, and has been walking / caring for happy clients’ dogs for the past 5 years. She is sweet, fun-loving and energetic, just like the majority of her four-legged friends.

Logo & Colors

Her brand utilizes two simple dog marks that can be used together or interchangeably, depending on the context. The face & paw utilize the same shapes. The color palette is soft, light and fun.

Warm & Inviting

The font for the logotype and the marks emphasize Lizzie’s cute, soft and playful personality. She knows it can be difficult to leave your pets with someone new, so all imagery will focus on her warm and friendly nature.

Playful Pups Pattern

Using a bit of inspiration from 101 Dalmatians, this seamless pattern was created by repeating the primary logo. One of my favorite patterns to date! It’s cute, fun, playful, energetic and can be used anywhere. 

Taglines & Dog Tags

Lizzie has never met a dog she doesn’t love, and believes the best way to get to know any dog is a “W. A. L. K.” which is where the tagline “Cute dog! Mind if I walk it?” originated… along with the idea for a custom collar she could give out to all her current / future clients. 

Final Thoughts

This project was a bit different than the bright / bold designs I’ve been working on lately, but reminded me how much I enjoy the process of getting to know the people / person behind every brand and helping their dream become a reality.